Why major brands are using storytelling as their marketing mantra?
From interesting anecdotes of our grand zoned generation to the bed-time stories we craved to hear from our parents: beings on earth love stories.(While people who love telemarketing and email campaigns are the people of Mars, Maybe?!)
We all have memories of crying for more bedtime stories from our parents. Vikram-Betaal, Greedy Farmer, Midas and the golden touch, and the The boy who cried wolf etcetera used to be the set pattern for our social code of conduct. Quite evidently, we not only love stories, we consider them a part of our lives.
If also we’ll ignore the trend of stories on instagram and facebook, i think it is pretty much obvious that stories help customers to establish an emotional connect with the brand as well as a community.
Point is; the more interesting and well reached a story of a brand is; more interesting the accounts it generate.To Prove my point, let’s go through some data ,facts and research done by the scholars of the industry.
Stories help build strong relationships.
Trust forms the foundation of a good relationship.And trust generates with introduction, friendship and personalized communications.To facilitate all these steps towards a good relation of a brand with its buyer, a story acts as the best medium.
No matter how strong a BTL campaign is, story based ad-films mark reach to the buyer mind and knocks the lives of your target group and are open heartedly welcomed as a needed and celebrated part of life.
“The human mind is a story processor, not a logic processor.”-NYU social psychologist Jonathan Haidt.
So as to be more precise ,Cognitive Science research from past two decades tell us that part of brain which interact or deals with emotions derived from stories is more active than the part that deals with rational arguments and logic and hence and takes part in decision making.
Therefore, it’s no extension saying that brand stories serve as a direct medium to interact with the part of brain which is most often responsible to make a buying decision.
“Facts tell, but stories sell.”
As explained by Bryan Eisenbergtoo, that facts do educate a customer towards the need and necessity of a product, what turns that education into sale is a brand story. Because its a story that represents the brands as a perfect and only solution to the specific needs of the customer.
For ex- The ad-campaigns of OLX, Paytm, Vicks, and others.
Stories can explain everything and make it easier for your buyer to remember you.
98% of user says that they look for videos to know more about the brand and their products.Every world famous brand is using business storytelling to great success. Coca-Cola, Apple, Microsoft, Pepsi, etc. each one of those. Why? Because it’s the best way to engage with your audience and capture their emotional attention and make them remember you.
“People will forget what you say, people will forget what you did, but people will never forget how you make them feel.”
Bonus Tip: This list just can’t end with this.There is a lot more to share following the three points, I mentioned. So if you really want to know more, feel free to call White Pigeon Films up for a meeting. Will welcome you with freshly brewed content and coffee for your business.